They never find you
One "personal injury" page can't answer what a truck crash, a fall and a fatal crash each need.
- Home
- SEO and AI search
- Personal injury
SEO for personal injury lawyers who want more calls.
We get you more calls and qualified leads from Google and AI search. One team builds the pages injured people find, the site they call from and the case check your intake reads. Your part takes minutes.
- Results in 90 days
- Month to month
- 98% of clients stay
Trusted by
What injured people type at 11pm
The questions after a crash. Each one gets its own page.
- Car accident lawyer near me
- Who pays if I'm hurt in an Uber?
- Should I talk to the other driver's insurance?
- What to do after a truck accident
Your page answers it. Google and its AI name your firm.
Injured people search at night, on a phone. Most PI firms lose them before the call.
They type a question, compare three firms in a few minutes, and call whoever answers first. Most PI lawyer SEO stops at the ranking.
The site loses them
Slow on a phone, no clear next step, so they tap back to the next firm.
Intake misses them
A form at 11pm, a callback at noon, and they've already hired someone else.
What we usually find when a PI firm's SEO comes to us
| Where it breaks | What we usually find | How we run it |
|---|---|---|
| Case types | One page trying to rank for every case type | A page for each case type, weighted to the cases you want |
| City pages | Dozens of cloned city pages Google ignores | Fewer pages, each with real local facts and a real office |
| Google Business Profile | Wrong categories, and reviews that stopped years ago | Kept current, with a steady, honest review rhythm |
| After-hours leads | Voicemail at night, forms that wait until morning | A case check at any hour, sent straight to your team |
| Reporting | Rankings and traffic, but nobody can say what the retainer produced | A short monthly update: calls and leads by source |
| Contract | Often a long contract | Month to month |
Our truck accident pages hit Google's top 3 and its AI answers in 16 hours.
Real Google searches for a PI firm we work with, with Google's own timestamps. The last card is a second PI firm, in another state.
Tap any screenshot to see it full size.
Tanker truck accident lawyer in New Orleans
Rank #3 · named a key firm by Google's AI
Jackknife truck accident Louisiana
Rank #1 · a week later, still cited by Google's AI
What to do after a truck accident in New Orleans
Rank #1 · cited 3 times by Google's AI
Texas El Paso car accident filing deadline
Another firm, another state · the first source in Google's AI answer
16 hours was the last step, not the whole job. The first 3 months build the foundation, once. After that, new pages can rank in hours.
About 3 monthsBuild the foundation, once
PageHours
PageHours
PageHours
A PI firm in New Orleans
43 calls in September. 42 in October.
139 calls from June to October, up 39% on the same months last year. Google worked out the 39%.
Book a free call
We'll show you which case types your firm is missing.
Ranking is step one. We run every step to a qualified lead.
How a late-night search after a truck crash becomes a lead at your intake desk.
They search, and Google names you
A page for every question after a crash, checked against your state's law. Written so Google's AI quotes it.
SEO and AI searchYour site makes them want to call
Fast on a phone, with your results, your reviews and a tap-to-call button that's always in reach.
Law firm websitesA case check sorts the real cases
Six quick taps, at any hour. People who would skip a contact form tell you what happened and how they were hurt.
Intake knows the story before they dial
Every answer reaches your team, in your CRM or by email, even if they stop halfway. Likely bots are flagged, so nobody wastes a call.
Six questions an injured person answers in about a minute.
One tap each, in plain words. On one PI firm's site, 14 of the first 18 leads answered all six (Sep 5 to Oct 8, 2026, web forms only).
1. What happened?
Car, truck, motorcycle, a fall or something else. The lead reaches the right person.
2. When did it happen?
Shows intake how close the filing deadline is.
3. Did you get medical treatment?
Same day, a few days later, weeks later, or not yet.
4. Is there a police or accident report?
Tells intake what evidence already exists.
5. Have you talked to an insurance company?
Flags the people an adjuster has already reached.
6. Did you miss work?
Points to lost wages before the first call.
The pages we'd build for your personal injury firm.
Personal injury SEO is seven markets, not one. Each case type gets its own page, each question after a crash gets an answer, and each real office gets a local page.
Pages that bring calls: one for each case type
yourfirm.com/car-accident-lawyer
Personal injury and car accident lawyer
Your main page and the most crowded map. We win neighborhoods first, then the city. Every case-type page links back to it.
- personal injury lawyer near me
- injury attorney [city]
- car accident lawyer near me
- car accident attorney [city]
yourfirm.com/truck-accident-lawyer
Truck and 18-wheeler accident lawyer
Fewer searches, bigger cases. Every position on this page is worth more.
- 18 wheeler accident lawyer
- truck accident attorney [city]
yourfirm.com/motorcycle-accident-lawyer
Motorcycle accident lawyer
Riders expect the insurer to blame them. The page says plainly that you take riders' side.
- motorcycle accident lawyer near me
- biker accident lawyer
yourfirm.com/uber-lyft-accident-lawyer
Uber and Lyft accident lawyer
Passengers and drivers who can't tell whose insurance applies. It depends on whether the app was on, and one clear answer gets quoted by AI.
- uber accident lawyer
- rideshare accident lawyer near me
- who pays if I'm hurt in an uber
- can I sue lyft
yourfirm.com/slip-and-fall-lawyer
Slip and fall, premises and workplace injuries
Many small inquiries, so the page sorts them by injury, notice and evidence. Injured workers who think workers' comp is all they have learn that third-party claims can change that.
- slip and fall lawyer near me
- premises liability attorney [city]
- construction accident lawyer
- workers comp vs personal injury lawsuit
yourfirm.com/wrongful-death-lawyer
Wrongful death lawyer
The fewest searches and the highest stakes. Written for a grieving family, in your state's terms.
- wrongful death lawyer [city]
- fatal car accident lawyer
- who can file a wrongful death lawsuit in [state]
Answers to the questions injured people ask first
yourfirm.com/what-to-do-after-a-car-accident
What to do after a car accident, and how long do I have to file?
A short checklist people save and open again when the adjuster calls, with your state's deadline kept current. Louisiana moved most injury claims from one year to two in 2024.
- what to do after a car accident
- how long do I have to file after a car accident
- statute of limitations [state]
yourfirm.com/talking-to-the-insurance-adjuster
Who pays my medical bills, and should I talk to the other driver's insurance?
The questions people ask before they call a lawyer. Answer them well and they call you. Medical bills are explained without promising amounts.
- should I give a recorded statement
- other driver's insurance called me
- who pays medical bills after a car accident
- health insurance lien
yourfirm.com/do-i-need-a-lawyer
Do I need a lawyer, and what is my case worth?
An honest answer builds trust, and the people who do need you call. Damages are explained with no promised amounts.
- do I need a lawyer for a minor car accident
- how much is my car accident case worth
- pain and suffering
Local pages and the map, only where you have an office
Google Business Profile
Google Business Profile and the map pack
The right categories, a steady review rhythm, and one name, address and phone everywhere.
- car accident lawyer near me
- injury lawyer open now
yourfirm.com/locations/[city]
Personal injury lawyer in [city]
Built around a real office: the courthouse, the local crash corridors, the attorney who handles cases there.
- injury lawyer [city]
- truck accident lawyer [highway]
yourfirm.com/es/abogado-de-accidentes
Pages in Spanish
Checked by our AI review agents, with a case check in Spanish too, so clients who search in Spanish find you first.
- abogado de accidentes de carro [city]
Your part takes minutes. We do the rest.
On a PI page, the facts that matter are deadlines, fault rules and insurance minimums. Our AI research system finds a source for each one before the page reaches you, so you only confirm.
yourfirm.com/what-to-do-after-a-car-accident
What to do after a car accident in Texas
You have two years from the date of the crash1 to file an injury lawsuit in Texas. If you're found partly at fault, your award drops by your share, and above 50% you recover nothing2. Texas requires vehicles on public roads to carry at least $30,000 in liability coverage for each injured person, or other proof of financial responsibility3, and your own policy may add more.
- Tex. Civ. Prac. & Rem. Code § 16.003Source checked
- Tex. Civ. Prac. & Rem. Code §§ 33.001, 33.012Source checked
- Tex. Transp. Code § 601.072Source checked
Your part
- One interview, onceYour cases, your voice, and anything you never want said.
- Confirm the highlighted factsEach one already has its source. A few minutes a page.
Our part: everything else
- Planning every page
- Research
- Writing in your voice
- Fact-checking
- Publishing
- Google Business posts
- Monthly update
One connected team costs less than five vendors.
Hire each step separately and you pay five vendors who don't talk to each other. With us, it's one team and about a quarter of the cost.
Book a free call30 minutes with Fahim and Josh. Free either way.
Hiring it separately Typical cost a month
- SEO agency for PI firms$3,500–5,000
- Google Business Profile upkeep$125+
- Website analytics and tracking GA4, Search Console, events, server-side$300+
- Website maintenance$500+
- Hosting and security$60+
- A fractional CMO to manage them$5,000+
5 vendors and a CMO$9,400+ a month
With us: all of it, one team, from $2,500 a month
- Month to month
- Results in 90 days
- We can build any custom solution you need
Questions personal injury firm owners ask
Something else on your mind? Email hello@legalcmoexpert.com.
How soon will we see results from personal injury SEO?
Expect more calls and form leads, spam excluded, within 90 days. The first months build the foundation. After that, new pages rank much faster.
Will the content be legally accurate?
Yes. Every page is checked against your state's law before you see it, including filing deadlines, fault rules and insurance minimums. If a fact can't be verified, it doesn't go on the page.
Will our pages follow attorney advertising rules?
Yes. Bar advertising rules bar false or misleading communications about a lawyer's services, and many states add their own. We never write "best" claims you can't back up or hint at outcomes, and you see every page before it goes live.
Is showing up in ChatGPT and Google's AI included?
Yes. It's part of our SEO work, not an add-on. AI tools mostly quote pages that already rank well, so we work on both at once.
Can you guarantee first-page or #1 rankings?
No, and be wary of anyone who does. Google decides rankings. What we commit to is results in 90 days: more calls and form leads, spam excluded.
Should we stop running Google Ads once SEO starts?
Usually not right away. Ads cover the searches your pages can't win yet. As your pages and map rankings grow, we show you which channel brings qualified leads for less, and you decide where the budget goes.
We have several offices. Can we rank in cities where we don't have one?
In regular search results, yes, with city pages that say something a template can't. The map pack is much harder: it favors a real, staffed address, and virtual offices risk suspension. We'll tell you where another office would pay off.
Start getting more calls in the next 90 days.
Book a free 30-minute call with Fahim and Josh. We'll look at your rankings, website and intake with you, and tell you what to fix first.
Book a free call- +1 929 312 6528
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